“IN ORDER TO WIN SOMEONE OVER, YOU MUST FIRST MAKE A FRIEND”
This is just plain old sales 101. Before anyone buys anything from you, they must first like you and trust you. Before they like you or trust you, you must be a friend to them in their eyes. Always remember that the client is buying you, not your product. Once they are your friend, they will trust you and buy anything from you.
I truly believe people can tell if you are a genuine person and will only work with those that they would consider a friend. Nobody wants to buy a car from the sleazy used car salesmen creep. You know he is not looking out for your best interest and could care less about who you are as a person. Don’t be that creep, try to care a little about people and you may go far!